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Sillage Strategy
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Sillage Strategy

Sillage Strategy
01

Strategy advice for SME leaders: decide clearly, execute without detours.

See the formats
015-day diagnosis
02Prioritized plan
03Tracked execution

What we help you decide

Four situations keep coming up for SME leaders. If one of them is holding you back, a diagnosis is often enough to get the team moving again.

  • Growth

    Which market, which offer, which pace: choosing where to put this year’s commercial effort.

  • Organization

    Who decides what, when the team has grown faster than its roles, meetings, and tools.

  • Pricing and margins

    Reviewing a price list, dropping an unprofitable offer, understanding where the margin is made.

  • Priorities

    Too many open projects: sorting, sequencing, and saying no with criteria the whole team understands.

Start with a diagnosis

In about five days: interviews with the people who decide and those who execute, a review of the available figures, then a two-page brief naming the real constraint and the next decision to make.

Printed blue charts with a pen, calculator, and magnifying glass on a table.

Three formats

Each engagement is priced after a scoping call, before any commitment. Timings are indicative.

Diagnosis

Custom quote

About 5 days

Interviews with decision-makers Review of available figures Two-page decision brief

Growth plan

Custom quote

About 3 weeks

Two prioritization workshops Roadmap with owners Progress measures

Execution sprint

Custom quote

About 6 weeks

Weekly check-in with the team Ongoing decisions Review of first outcomes

Good strategy does not exist to fill a document. It connects every decision to the next observable outcome.

The through line

How an engagement runs

The same course whatever the format: at every stage you know who is involved and what you receive.

1

Scoping call

One hour to state the decision, its constraints, and the right format.

2

Interviews and figures

Key people are heard and the available data reviewed.

3

Decision workshop

Options are compared against explicit criteria; one priority is chosen.

4

Follow-up

A regular check-in until the first observable outcome.

Field notes

What we learn on engagements, summed up in a few lines. The full notes go out with the monthly letter.

Priorities

Sorting projects without upsetting anyone

A board in columns, three criteria written in advance, and one simple rule: nothing comes in unless something goes out.

Sticky notes sorted into columns on a dark brick wall.

Growth

Opening a market: three questions first

Who buys, who decides, who pays: if one answer is missing, the sales plan can wait.

Hand drawing a bar chart with a marker on a whiteboard.

Pricing

Reviewing prices without losing clients

Start with the least profitable offers, give early notice, and explain what changes for the client.

Hands holding a printed chart over a meeting table.

The monthly letter

Once a month: an anonymized decision case and a tool to reuse in your leadership meetings. Unsubscribe in one click.

Which decision needs settling now?

Describe the situation in a few lines: you receive a proposed scoping call within two working days.